WEAR SOMETHING DIFFERENT
An important demand is coming now on the outdoor sector killing the traditional shoes with only a mid mountain use. Lightness associated with comfort and performance is what people are now waiting for. The mountain is a global sector influencing not only the walking side but also the new sports and demands as E-bike, trail, classic running and nordic walking.
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Market Research
Brand Comparison
User Profile
Concept
Product Design
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WHY
A phenomena is also present in the city because a lot of person are searching this type of shoes just for a reason of comfort with an different style as the others. We are also aware that people are more and more searching for a comfortable, useful pair of shoes different than the classic pairs that can be found on the market.
INSPIRED BY HYBRID NATURE AND VEHICLE
The sole is designed to be as adaptable as possible to the different types of terrain and it takes inspiration by the combination between the a spiral of a shock absorber and hybrid vehicle tracks. This, combined with the perfect example of the nature to be “hybrid” (like the palmate feet of the gecko for istance) allows to the sole to have a completely different look.
